Cita APA (7th ed.)

Kotler, P. (2003). Marketing Management (11th ed.). Prentice Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management. 11th ed. Upper Saddle River, New Jersey: Prentice Hall, 2003.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management. 11th ed. Prentice Hall, 2003.