APA-Zitierstil (7. Ausg.)

Kotler, P. (2003). Marketing Management (11th ed.). Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Kotler, Philip. Marketing Management. 11th ed. Upper Saddle River, New Jersey: Prentice Hall, 2003.

MLA-Zitierstil (9. Ausg.)

Kotler, Philip. Marketing Management. 11th ed. Prentice Hall, 2003.