Marketing Management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Veröffentlicht: |
Upper Saddle River, New Jersey
Prentice Hall
c2003
|
| Ausgabe: | 11th ed. |
| Schlagworte: | |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 137455 | ||
| 005 | 20261013205533.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Marketing Management |c Philip Katler |
| 250 | |a 11th ed. | ||
| 264 | 1 | |a Upper Saddle River, New Jersey |b Prentice Hall |c c2003 | |
| 300 | |a xxix, 706p. | ||
| 504 | |a 1. Includes Index | ||
| 020 | |a 130336297 | ||
| 082 | 0 | 4 | |a 658.8 |b K87m |2 23 |
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Strategic marketing | |
| 650 | 0 | |a Brand management | |
| 942 | |c BK |n 0 | ||
| 999 | |c 137455 |d 137455 | ||