Cita APA (7a ed.)

Kotler, P., & Armstrong, G. (2001). Principles of Marketing (13th ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. 13th ed. Upper Saddle River, New Jersey: Prentice Hall, 2001.

Cita MLA (9a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. 13th ed. Prentice Hall, 2001.