Kotler, P., & Armstrong, G. (2001). Principles of Marketing (13th ed.). Prentice Hall.
Tohutoru Kātū Chicago (17th ed.)Kotler, Philip, me Gary Armstrong. Principles of Marketing. 13th ed. Upper Saddle River, New Jersey: Prentice Hall, 2001.
Tohutoro MLA (9th ed.)Kotler, Philip, me Gary Armstrong. Principles of Marketing. 13th ed. Prentice Hall, 2001.
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