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Principles of Marketing

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Format: Book
Published: Upper Saddle River, New Jersey Prentice Hall c2001
Edition:13th ed.
Subjects:
Marketing management
Customer relationship management
Integrated marketing communications
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Description
Physical Description:xx, 613p.
Bibliography:1. Includes Index, 2. Bibliography
ISBN:9780136079415

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