Principles of Marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, New Jersey
Prentice Hall
c2001
|
| Edition: | 13th ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 137458 | ||
| 005 | 20261013205534.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Principles of Marketing |c Philip Katler, Gary Armstrong |
| 250 | |a 13th ed. | ||
| 264 | 1 | |a Upper Saddle River, New Jersey |b Prentice Hall |c c2001 | |
| 300 | |a xx, 613p. | ||
| 504 | |a 1. Includes Index, 2. Bibliography | ||
| 020 | |a 9780136079415 | ||
| 082 | 0 | 4 | |a 658.8 |b K87p |2 23 |
| 650 | 0 | |a Marketing management | |
| 650 | 0 | |a Customer relationship management | |
| 650 | 0 | |a Integrated marketing communications | |
| 700 | 1 | |a Armstrong, Gary | |
| 942 | |c BK |n 0 | ||
| 999 | |c 137458 |d 137458 | ||