Cita APA (7th ed.)

Kotler, P., & Lane Keller, K. (2016). Marketing Management (15th ed.). Pearson Education.

Cita Chicago (17th ed.)

Kotler, Philip, i Kevin Lane Keller. Marketing Management. 15th ed. UK: Pearson Education, 2016.

Cita MLA (9th ed.)

Kotler, Philip, i Kevin Lane Keller. Marketing Management. 15th ed. Pearson Education, 2016.