Cita APA (7a ed.)

Kotler, P., & Lane Keller, K. (2016). Marketing Management (15th ed.). Pearson Education.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management. 15th ed. UK: Pearson Education, 2016.

Cita MLA (9a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management. 15th ed. Pearson Education, 2016.