APA (7th ed.) Zitazioa

Kotler, P., & Lane Keller, K. (2016). Marketing Management (15th ed.). Pearson Education.

Chicago Style (17th ed.) Zitazioa

Kotler, Philip, eta Kevin Lane Keller. Marketing Management. 15th ed. UK: Pearson Education, 2016.

MLA (9th ed.) Zitazioa

Kotler, Philip, eta Kevin Lane Keller. Marketing Management. 15th ed. Pearson Education, 2016.