Cita APA

Kotler, P., & Lane Keller, K. (2016). Marketing Management (15th ed.). Pearson Education.

Citación estilo Chicago

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 15th ed. UK: Pearson Education, 2016.

Cita MLA

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 15th ed. Pearson Education, 2016.