Citazione Stile APA (7a Edizione)

Kotler, P., & Lane Keller, K. (2016). Marketing Management (15th ed.). Pearson Education.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Kevin Lane Keller. Marketing Management. 15th ed. UK: Pearson Education, 2016.

Citatione MLA (9a ed.)

Kotler, Philip, e Kevin Lane Keller. Marketing Management. 15th ed. Pearson Education, 2016.