Kotler, P., & Lane Keller, K. (2016). Marketing Management (15th ed.). Pearson Education.
Tohutoru Kātū Chicago (17th ed.)Kotler, Philip, me Kevin Lane Keller. Marketing Management. 15th ed. UK: Pearson Education, 2016.
Tohutoro MLA (9th ed.)Kotler, Philip, me Kevin Lane Keller. Marketing Management. 15th ed. Pearson Education, 2016.
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