Marketing Management
Gardado en:
| Autor Principal: | |
|---|---|
| Outros autores: | |
| Formato: | Libro |
| Publicado: |
UK
Pearson Education
c2016
|
| Edición: | 15th ed. |
| Subjects: | |
| Tags: |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 137459 | ||
| 005 | 20261013205534.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Marketing Management |c Philip Katler, Kevin Lane Keller |
| 250 | |a 15th ed. | ||
| 264 | 1 | |a UK |b Pearson Education |c c2016 | |
| 300 | |a 714p. | ||
| 504 | |a 1. Includes Index | ||
| 020 | |a 9781292092621 | ||
| 082 | 0 | 4 | |a 658.8 |b K87m |2 23 |
| 650 | 0 | |a Strategic marketing | |
| 650 | 0 | |a Brand management | |
| 650 | 0 | |a Product management | |
| 700 | 1 | |a Lane Keller, Kevin | |
| 942 | |c BK |n 0 | ||
| 999 | |c 137459 |d 137459 | ||