Cita APA (7th ed.)

Lane Kellar, K. (2003). Strategic Brand Management (2nd ed.). Pearson Education.

Cita Chicago (17th ed.)

Lane Kellar, Kevin. Strategic Brand Management. 2nd ed. Singapore: Pearson Education, 2003.

Cita MLA (9th ed.)

Lane Kellar, Kevin. Strategic Brand Management. 2nd ed. Pearson Education, 2003.