Strategic Brand Management

類似資料

• Strategic Band Management : Building, Measuring, and Managing Brand Equity /
  著者:: Keller, Kevin Lane
  出版事項: (2019)
• The philosophy of branding: great philosophers think brands/
  著者:: Braun, Thom
  出版事項: (2004)
• Strategic brand management:building,measuring, and managing brand equity
  著者:: Keller, Kevin Lane
  出版事項: (2013)
• Brand management/
  著者:: Dhawan, Rohit
  出版事項: (2010)
• Designing Brand Identity: an essential guide for the entire branding team/
  著者:: Wheeler, Alina
  出版事項: (2018)