Cita APA (7th ed.)

Kotler, P., & Armstrong, G. (2006). Principles of Marketing (11th ed.). Prentice Hall.

Cita Chicago (17th ed.)

Kotler, Philip, i Gary Armstrong. Principles of Marketing. 11th ed. New Delhi, India: Prentice Hall, 2006.

Cita MLA (9th ed.)

Kotler, Philip, i Gary Armstrong. Principles of Marketing. 11th ed. Prentice Hall, 2006.