APA (7th ed.) Citation

Kotler, P., & Keller Lane, K. (2006). Marketing Management (12th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Kevin Keller Lane. Marketing Management. 12th ed. Upper Saddle River, New Jersey: Prentice Hall, 2006.

MLA (9th ed.) Citation

Kotler, Philip, and Kevin Keller Lane. Marketing Management. 12th ed. Prentice Hall, 2006.