Cita APA (7th ed.)

Kotler, P., & Keller Lane, K. (2006). Marketing Management (12th ed.). Prentice Hall.

Cita Chicago (17th ed.)

Kotler, Philip, i Kevin Keller Lane. Marketing Management. 12th ed. Upper Saddle River, New Jersey: Prentice Hall, 2006.

Cita MLA (9th ed.)

Kotler, Philip, i Kevin Keller Lane. Marketing Management. 12th ed. Prentice Hall, 2006.