APA-viite (7. p.)

Kotler, P., & Keller Lane, K. (2006). Marketing Management (12th ed.). Prentice Hall.

Chicago-viite (17. p.)

Kotler, Philip, ja Kevin Keller Lane. Marketing Management. 12th ed. Upper Saddle River, New Jersey: Prentice Hall, 2006.

MLA-viite (9. p.)

Kotler, Philip, ja Kevin Keller Lane. Marketing Management. 12th ed. Prentice Hall, 2006.