Cita APA

Kotler, P., & Keller Lane, K. (2006). Marketing Management (12th ed.). Prentice Hall.

Citación estilo Chicago

Kotler, Philip, and Kevin Keller Lane. Marketing Management. 12th ed. Upper Saddle River, New Jersey: Prentice Hall, 2006.

Cita MLA

Kotler, Philip, and Kevin Keller Lane. Marketing Management. 12th ed. Prentice Hall, 2006.