Kotler, P., & Keller Lane, K. (2006). Marketing Management (12th ed.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip, and Kevin Keller Lane. Marketing Management. 12th ed. Upper Saddle River, New Jersey: Prentice Hall, 2006.
MLA citiranjeKotler, Philip, and Kevin Keller Lane. Marketing Management. 12th ed. Prentice Hall, 2006.
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