Marketing Management
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, New Jersey
Prentice Hall
c2006
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| Edition: | 12th ed. |
| Subjects: | |
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| Physical Description: | xxviii, 729p. |
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| Bibliography: | 1. Includes Index |
| ISBN: | 8120327993 |