APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (2016). Principles of Marketing (15th ed.). Pearson.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 15th ed. New Delhi: Pearson, 2016.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 15th ed. Pearson, 2016.