Cita APA (7th ed.)

Kotler, P., & Armstrong, G. (2016). Principles of Marketing (15th ed.). Pearson.

Cita Chicago (17th ed.)

Kotler, Philip, i Gary Armstrong. Principles of Marketing. 15th ed. New Delhi: Pearson, 2016.

Cita MLA (9th ed.)

Kotler, Philip, i Gary Armstrong. Principles of Marketing. 15th ed. Pearson, 2016.