APA-viite (7. p.)

Kotler, P., & Armstrong, G. (2016). Principles of Marketing (15th ed.). Pearson.

Chicago-viite (17. p.)

Kotler, Philip, ja Gary Armstrong. Principles of Marketing. 15th ed. New Delhi: Pearson, 2016.

MLA-viite (9. p.)

Kotler, Philip, ja Gary Armstrong. Principles of Marketing. 15th ed. Pearson, 2016.