Citazione Stile APA (7a Edizione)

Kotler, P., & Armstrong, G. (2016). Principles of Marketing (15th ed.). Pearson.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 15th ed. New Delhi: Pearson, 2016.

Citatione MLA (9a ed.)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 15th ed. Pearson, 2016.