Kotler, P., & Armstrong, G. (2016). Principles of Marketing (15th ed.). Pearson.
Tohutoru Kātū Chicago (17th ed.)Kotler, Philip, me Gary Armstrong. Principles of Marketing. 15th ed. New Delhi: Pearson, 2016.
Tohutoro MLA (9th ed.)Kotler, Philip, me Gary Armstrong. Principles of Marketing. 15th ed. Pearson, 2016.
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