Kotler, P., & Armstrong, G. (2016). Principles of Marketing (15th ed.). Pearson.
Chicago-čujuhus (17. p.)Kotler, Philip, juo Gary Armstrong. Principles of Marketing. 15th ed. New Delhi: Pearson, 2016.
MLA-čujuhus (9. p.)Kotler, Philip, juo Gary Armstrong. Principles of Marketing. 15th ed. Pearson, 2016.
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