Kotler, P., & Armstrong, G. (2016). Principles of Marketing (15th ed.). Pearson.
Chicago Style (17. basım) AtıfKotler, Philip, ve Gary Armstrong. Principles of Marketing. 15th ed. New Delhi: Pearson, 2016.
MLA (9th ed.) AtıfKotler, Philip, ve Gary Armstrong. Principles of Marketing. 15th ed. Pearson, 2016.
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