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Principles of Marketing /
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Principles of Marketing /
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Bibliographic Details
Main Author:
Kotler, Philip
Other Authors:
Armstrong, Gary
Format:
Book
Language:
English
Published:
New Delhi :
Pearson,
c2016.
Edition:
15th ed
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Physical Description:
732 p. ; 26 cm.
Bibliography:
Includes Index.
ISBN:
9789332558472
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