APA (7th ed.) Zitazioa

Keller, K. L. (2008). Strategic Brand Management. Pearson.

Chicago Style (17th ed.) Zitazioa

Keller, Kevin Lane. Strategic Brand Management. New Delhi: Pearson, 2008.

MLA (9th ed.) Zitazioa

Keller, Kevin Lane. Strategic Brand Management. Pearson, 2008.