Strategic Brand Management / 3rd ed.
Gorde:
| Egile nagusia: | Keller, Kevin Lane |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
New Delhi :
Pearson,
c2008.
|
| Etiketak: |
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Antzeko izenburuak
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Strategic brand management: building measuringand managing brand equity /
nork: Keller, Kevin Lane
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Strategic brand management:building,measuring, and managing brand equity
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Argitaratua: (2013) -
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Argitaratua: (2003) -
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