Citace podle APA (7th ed.)

Clow, K. E., & Baack.D. (2018). Integrated Advertising, Promotion, and Marketing Communications (8th ed.). Pearson.

Citace podle Chicago (17th ed.)

Clow, Kenneth E., a Baack.D. Integrated Advertising, Promotion, and Marketing Communications. 8th ed. New York: Pearson, 2018.

Citace podle MLA (9th ed.)

Clow, Kenneth E., a Baack.D. Integrated Advertising, Promotion, and Marketing Communications. 8th ed. Pearson, 2018.

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