APA (7th ed.) Citation

Clow, K. E., & Baack.D. (2018). Integrated Advertising, Promotion, and Marketing Communications (8th ed.). Pearson.

Chicago Style (17th ed.) Citation

Clow, Kenneth E., and Baack.D. Integrated Advertising, Promotion, and Marketing Communications. 8th ed. New York: Pearson, 2018.

MLA (9th ed.) Citation

Clow, Kenneth E., and Baack.D. Integrated Advertising, Promotion, and Marketing Communications. 8th ed. Pearson, 2018.