Integrated Advertising, Promotion, and Marketing Communications
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| Hlavní autor: | |
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| Další autoři: | |
| Médium: | Kniha |
| Vydáno: |
New York
Pearson
2018
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| Vydání: | 8th ed. |
| Témata: | |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 137960 | ||
| 005 | 20261013205612.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Clow, Kenneth E. | |
| 245 | 1 | 0 | |a Integrated Advertising, Promotion, and Marketing Communications |c K. E. Clow, Donald E. Baack |
| 250 | |a 8th ed. | ||
| 264 | 1 | |a New York |b Pearson |c 2018 | |
| 300 | |a 480 p. | ||
| 504 | |a Includes index and bibliographical references | ||
| 020 | |a 9780134479149 | ||
| 082 | 0 | 4 | |a 658.8 |b C649i |2 23 |
| 650 | 0 | |a Marketing Communication | |
| 650 | 0 | |a Advertising | |
| 650 | 0 | |a Integrated Marketing | |
| 700 | 1 | |a Baack.D | |
| 942 | |c BK |n 0 | ||
| 999 | |c 137960 |d 137960 | ||