Schiffman, L. G., & Kanuk, L. L. (2007). Consumer behaviour (9th ed.). Pearson Education.
Chicago Style (17th ed.) CitationSchiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behaviour. 9th ed. New Delhi: Pearson Education, 2007.
MLA (9th ed.) CitationSchiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behaviour. 9th ed. Pearson Education, 2007.
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