Consumer behaviour /
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| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Médium: | Kniha |
| Vydáno: |
New Delhi :
Pearson Education,
c2007.
|
| Vydání: | 9th ed. |
| Témata: | |
| Tagy: |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 138480 | ||
| 005 | 20261013205648.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Schiffman, Leon G. | |
| 245 | 1 | 0 | |a Consumer behaviour / |c Leon G. Schiffman, Leslie Lazar Kanuk |
| 250 | |a 9th ed. | ||
| 264 | 1 | |a New Delhi : |b Pearson Education, |c c2007. | |
| 300 | |a xxiv, 570 p. | ||
| 504 | |a Includes bibliographical references and index. 9th ed. | ||
| 020 | |a 8177589997 | ||
| 082 | 0 | 4 | |a 658.8342 |b S333c |2 23 |
| 650 | 0 | |a Consumer behavior | |
| 650 | 0 | |a Marketing research | |
| 650 | 0 | |a Motivation research (Marketing) | |
| 700 | 1 | |a Kanuk, Leslie Lazar | |
| 942 | |c BK |n 0 | ||
| 999 | |c 138480 |d 138480 | ||