APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (1997). Principles of Marketing. Prentice-Hall of India.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. New Delhi: Prentice-Hall of India, 1997.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. Prentice-Hall of India, 1997.