Cita APA (7a ed.)

Kotler, P., & Armstrong, G. (1997). Principles of Marketing. Prentice-Hall of India.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. New Delhi: Prentice-Hall of India, 1997.

Cita MLA (9a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. Prentice-Hall of India, 1997.