APA-viite (7. p.)

Kotler, P., & Armstrong, G. (1997). Principles of Marketing. Prentice-Hall of India.

Chicago-viite (17. p.)

Kotler, Philip, ja Gary Armstrong. Principles of Marketing. New Delhi: Prentice-Hall of India, 1997.

MLA-viite (9. p.)

Kotler, Philip, ja Gary Armstrong. Principles of Marketing. Prentice-Hall of India, 1997.