Citazione Stile APA (7a Edizione)

Kotler, P., & Armstrong, G. (1997). Principles of Marketing. Prentice-Hall of India.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. New Delhi: Prentice-Hall of India, 1997.

Citatione MLA (9a ed.)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. Prentice-Hall of India, 1997.