Tohutoro APA (7th ed.)

Kotler, P., & Armstrong, G. (1997). Principles of Marketing. Prentice-Hall of India.

Tohutoru Kātū Chicago (17th ed.)

Kotler, Philip, me Gary Armstrong. Principles of Marketing. New Delhi: Prentice-Hall of India, 1997.

Tohutoro MLA (9th ed.)

Kotler, Philip, me Gary Armstrong. Principles of Marketing. Prentice-Hall of India, 1997.