APA (7th ed.) Citation

Malhotra, N. K., & Dash, S. (2016). Marketing Research: An applied orientation. Pearson.

Chicago Style (17th ed.) Citation

Malhotra, Naresh K., and Satyabhushan Dash. Marketing Research: An Applied Orientation. New Delhi: Pearson, 2016.

MLA (9th ed.) Citation

Malhotra, Naresh K., and Satyabhushan Dash. Marketing Research: An Applied Orientation. Pearson, 2016.