Cita APA (7a ed.)

Malhotra, N. K., & Dash, S. (2016). Marketing Research: An applied orientation. Pearson.

Cita Chicago Style (17a ed.)

Malhotra, Naresh K., y Satyabhushan Dash. Marketing Research: An Applied Orientation. New Delhi: Pearson, 2016.

Cita MLA (9a ed.)

Malhotra, Naresh K., y Satyabhushan Dash. Marketing Research: An Applied Orientation. Pearson, 2016.