APA (7th ed.) Citation

Schiffman, L. G., & Kanuk, L. L. (1997). Consumer Behavior. Prentice- Hall of India Pvt ltd..

Chicago Style (17th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. New Delhi: Prentice- Hall of India Pvt ltd., 1997.

MLA (9th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. Prentice- Hall of India Pvt ltd., 1997.