Cita APA (7a ed.)

Schiffman, L. G., & Kanuk, L. L. (1997). Consumer Behavior. Prentice- Hall of India Pvt ltd..

Cita Chicago Style (17a ed.)

Schiffman, Leon G., y Leslie Lazar Kanuk. Consumer Behavior. New Delhi: Prentice- Hall of India Pvt ltd., 1997.

Cita MLA (9a ed.)

Schiffman, Leon G., y Leslie Lazar Kanuk. Consumer Behavior. Prentice- Hall of India Pvt ltd., 1997.