Schiffman, L. G., & Kanuk, L. L. (1997). Consumer Behavior. Prentice- Hall of India Pvt ltd..
Tohutoru Kātū Chicago (17th ed.)Schiffman, Leon G., me Leslie Lazar Kanuk. Consumer Behavior. New Delhi: Prentice- Hall of India Pvt ltd., 1997.
Tohutoro MLA (9th ed.)Schiffman, Leon G., me Leslie Lazar Kanuk. Consumer Behavior. Prentice- Hall of India Pvt ltd., 1997.
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