Schiffman, L. G., & Kanuk, L. L. (1997). Consumer Behavior. Prentice- Hall of India Pvt ltd..
Chicago Style (17th ed.) CitationSchiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. New Delhi: Prentice- Hall of India Pvt ltd., 1997.
MLA citiranjeSchiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. Prentice- Hall of India Pvt ltd., 1997.
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