McCarthy, E. J., & Perreault, W. D. (1994). Applications in basic marketing: Clippings from the popular business press (1994-1995 Edition.). ওৎরিহ.
Cita Chicago (17th ed.)McCarthy, E. Jerome, i William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. 1994-1995 Edition. Burr Ridge: ওৎরিহ, 1994.
Cita MLA (9th ed.)McCarthy, E. Jerome, i William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. 1994-1995 Edition. ওৎরিহ, 1994.
Atenció: Aquestes cites poden no estar 100% correctes.